Client: YES! Golf
Site: www.yesgolf.com*
Site Launch: June 2001
*IIM staff-designed site and Internet marketing plan utilized during company launch phase.
Overview:
In late 2000, IIM staff were contracted by an upstart putter manufacturing company to analyze their technology infrastructure. The company had been founded in 1997 and designed their own website in-house.
Services:
- Technical Consulting
- Graphic/Flash Design
- Web Design and Development
- Online Marketing and SEO
- Website and Internet Leads Management
Results:
After the initial analysis, IIM staff began a rapid transformation of YES! Golf in-house and Internet technologies. In April 2001, IIM staff embarked on the rapid development and deployment of a completely new company Internet presence. By June 2001, IM staff had successfully launched the new website and online marketing strategy utilizing cost-effective search engine optimization techniques. The newly branded website quickly became the global introduction to the YES! Golf line of products. Internet leads jumped to several hundred per month and online visibility to the company expanded tremendously.
In mid-June 2001, a South African golf professional started using the putter and won the U.S. Open. IIM staff worked to handle the rapid international expansion that followed and the associated technology and Internet management issues. Internet lead databases were developed and successful PPC campaigns were implemented. Today, YES! Golf is one of the leading manufacturers of putters and is the choice of hundreds of Tour Professionals worldwide.
