Client: Lofts at Stapleton
Site: www.stapletonlofts.com*
Site Launch: July 2003
Overview:
The Lofts at Stapleton project was
started in mid-2003, in the midst of a dramatic slowdown
in the Denver, Colorado real estate market. Fullerton
Company, the project developer, contacted IIM staff
in early July to setup the project website and online
marketing plan. The developer had built several projects
in downtown Denver previously, but had not received
significant lnternet leads in the past.
Services:
- Consulting
- Website Design & Development
- Internet and Linkage Program Marketing
- Search Engine Marketing & PPC
- Real Estate Leads Development & Management
Results:
By mid-July, less than two weeks from the initial meeting, the development website was designed and launched. A cost-effective Internet marketing plan was implemented immediately by IIM staff and within two days of the site launch, online registrations for the development priority list were being received.
Over the next two months prior
to the grand opening, several hundred online registrations
were received by the development company. Potential
buyers registered from within Colorado and over 25
states resulting in a sell-out of one-bedroom units
prior to the development grand opening.
Ultimately, the Internet marketing
plan developed by IIM staff resulted in over 1000
online registrations, the addition of new phases to
the Stapleton development and contracting new projects
in the Denver metro area including a joint venture
with Trammell Crow, Louisiana Station Lofts. IIM staff
also created the Internet site and marketing plan
that resulted in this development sellout.
