Client: Octel Starreon
Site: www.octel-starreon.com*
Site Launch: June 2001
*Company was purchased in multi-million dollar deal by Innospec Inc.
Overview:
Octel Starreon was a company specializing in the field fuel additives. In mid-2001, they approached IIM staff to develop a company website and associated marketing plan that would position the company globally when searching for fuel additives and any related industry keywords.
Services:
- Consulting
- Technical Development
- Online Application Development
- Web Design and Development
- Internet Marketing and Search Engine Optimization (SEO)
Results:
Because search optimization techniques were relatively scarce in Octel Starreon’s specific industry, IIM staff efforts resulted in extraordinary success in search engine positioning. Search phrase results for the keywords ‘fuel additives’ and related phrases were dominated by pages within the Octel Starreon website. Feedback from the company executives to IIM staff confirmed this global positioning of the company had a direct result in increased sales and company visibility.
The Colorado-based company continued to grow, and in 2004, the remaining 50% of the company was purchased by Innospec for $43 million.
