Client: La Ventana del Mar
Site: www.laventanadelmar.com
Site Launch: August 2001, October 2005
Overview:
Capitalizing on the success of El Dorado Ranch, Club Acquisition Company embarked on an ambitious project, La Ventana del Mar. In addition to the usual obstacles of large-scale projects, this development presented some unique challenges. There is little water for irrigation in Baja and a residential golf course project had never been built anywhere near San Felipe. Like El Dorado Ranch, green building methods were to be utilized, and the irrigation problem was solved with salt-tolerant grasses.
Another challenge was that the principle target markets lied outside of Baja, Mexico. These markets needed to be tapped into and made aware that golf was coming to San Felipe, Baja. IIM was contracted to develop the Internet marketing plan required to introduce La Ventana del Mar to the U.S. and the global marketplace.
Although initial phases have been sold out, IIM continues to provide these services for resales and new phases of the development.
Services:
- Consulting
- Internet Marketing Plan Development and Implementation
- Graphic/Web Design and Development
- Web Design and Development
- Web Portal Design and Development
- Flash Graphics / Virtual Tour Design
- Technical/Email Management and Support
- Search Engine Optimization/Marketing (SEO/SEM)
- Linkage Program/Internet Advertising Programs
- Marketing Program Analysis and ROI Tools development
- Online/Offline Marketing Comparison Reporting
- Lead generation and Client Database Development
- Client Data Integrity and Integration
- Online Database Application Development
- Ongoing Client Communication
- Comprehensive E-Business Management
Results:
After analysis and planning, IIM began implementing Internet designs and strategies that not only captured multiple market segments but enabled potential clients to visualize the completed development, long before groundbreaking. The various markets included buyers interested in Mexico, Baja, oceanfront properties, golf course developments, retirement and vacation home buyers.
Utilizing existing traffic from eldoradoranch.com, IIM staff developed two additional sites and marketing plans aimed separately at oceanfront property and golf course home markets, and an information portal, sanfelipeinformation.com.
Combined with search engine marketing and linkage program development, IIM generated annual traffic on exceeding several hundred thousand visitors. By 2005 the golf course opened with nearly all home lots sold, and the associated condominium project with over 300 units later that year sold out by lottery at an average of close to US$300,000/unit.
Today, additional phases and development plans are underway. IIM Internet initiatives have and continue to be the #1 source of lead generation for the organization.
