While successful with offline marketing, namely, referrals, this US based steel company needed a complete web redesign to rebrand its image, provide credibility to large international clientele, while projecting the very traits responsible for their success and begin experimenting with digital marketing.
At the time, the trend towards mobile browsing was just beginning to take place. Noting international usage statistics, mainly in Japan, monitoring the financial statements for such companies as Apple, it was relatively obvious that mobile usage was about to take off. As such, a responsive design was implemented, modern graphic features were built, and upon launch, the client had instantly rebranded itself to compete with virtually any steel firm. Soon after a PPC program combined with organic SEO helped generate leads that previously would not have existed.